The assets used all honor the culture of Kansas Basketball, both past and present. Photography of KU fans, the 1988 Jayhawks, as well as the original Naismith Rules of Basketball make up the background. Newspaper textures and assets pay homage to traditional in-venue pregame celebrations. The hardwood textures are pulled directly from the Jayhawks iconic home court in Allen Fieldhouse.
The custom Kansas wordmark is the centerpiece of it all. A combination of select lettering from alternate Kansas jerseys, the wordmark is meant to illustrate the legacy of Kansas Basketball across the eras while also illustrating the unpredictability of the March Madness tournament.
Credits
Videography:
Rock Chalk Video